We are building a layer of the internet that respects user dignity while empowering advertisers. Our policies are non-negotiable.
AffordX is designed strictly for marketing relevance optimization.
Adjusting bid logic based on aggregate affordability to improve ROAS.
Matching premium products to audiences with the capacity to buy them.
Filtering out audiences for whom a product is financially out of reach to save ad spend.
We strictly ban the use of our signals for eligibility or discriminatory practices.
Using AffordX to approve or deny credit, housing, insurance, or employment.
Specifically targeting low-affordability groups with high-cost loans, gambling, or exploitative offers.
Attempting to reverse-engineer individual identity or sensitive personal attributes.
We believe you don't need to know who someone is to know what they can afford.
We do not accept, process, or store Personally Identifiable Information (email, phone, name) for our index.
Our models operate on geographic and behavioral aggregates, never on the individual "n=1" level.
We maintain technical and legal barriers preventing data export for unauthorized use cases.
How we ensure our technology is used for good.
Every new client and campaign use-case is manually reviewed by our governance team before API keys are issued.
We block usage for specialized sensitive categories including medical conditions, political affiliation, and religious beliefs.
We publish the distribution logic of our deciles so advertisers understand exactly what "High Affordability" represents in their target market.