A standardized affordability layer you can apply across clients—no custom data science, no long onboarding, no heavyweight contracts.
Designed for relevance optimization and suppression. Not income targeting. Not credit scoring. Not eligibility decisions.
The AffordX index is continuously refreshed so deciles remain current as markets, seasonality, and consumer behavior change.
No data science team required. No bespoke modeling. Use category presets and apply the decile bid layer in minutes.
Start with a suppression-only pilot. Avoid heavyweight, multi-month data agreements and complex onboarding.
Outputs deciles + net-CPM-neutral bid multipliers. Clear actions: suppress, de-emphasize, neutral, emphasize.
Pilot without creative changes or channel shifts. If it doesn't work, you learn exactly where waste lives.
Use category presets (auto, luxury, travel, premium goods) to deploy affordability targeting without rebuilding logic for each client.
Saves weeks of custom modeling and data engineering per account.
Run a 30-day suppression-first pilot with control vs. AffordX. Show clients conversion lift with flat or lower CPM.
Easy to explain, easy to measure, easy to justify the fee.
AffordX provides the affordability index—you just apply bid multipliers. No custom modeling, no feature engineering.
Deploy across multiple clients in parallel. Build internal playbooks and training around a standard tool.
Start with one client, one campaign. If it works, expand. If not, you've learned where waste lives—no long-term commitment.
Suppress deciles 1-3 (very low fit), neutral on 4-7, emphasize 8-10. Result: 20-30% lift in test-drive bookings across multiple brands.
Apply affordability guardrails to high-ticket vacation packages. See 15-25% improvement in booking conversion with flat CPM.
Use AffordX to shift impression distribution toward high-fit audiences without inflating costs or changing creative.
Optimize relevance for premium banking products, wealth management—not for creditworthiness or eligibility decisions.
Start with a 30-day suppression-first pilot. No long-term contract, no creative changes—just a clean test to see if affordability targeting improves your conversion efficiency.
AffordX offers portfolio pricing for agencies managing multiple clients. Typical model: 2-5% of media spend, with discounts for multi-client rollout.
Pilot pricing available to reduce barrier to trial.
No data contracts: Start small, scale fast—no heavyweight, multi-month onboarding required.