AffordX brings affordability intelligence to programmatic advertising—helping brands and agencies optimize relevance without complex data science or long-term contracts.
Designed for relevance optimization and suppression. Not income targeting. Not credit scoring. Not eligibility decisions.
The AffordX index is continuously refreshed so deciles remain current as markets, seasonality, and consumer behavior change.
No data science team required. No bespoke modeling. Use category presets and apply the decile bid layer in minutes.
Start with a suppression-only pilot. Avoid heavyweight, multi-month data agreements and complex onboarding.
Outputs deciles + net-CPM-neutral bid multipliers. Clear actions: suppress, de-emphasize, neutral, emphasize.
Pilot without creative changes or channel shifts. If it doesn't work, you learn exactly where waste lives.
AffordX assigns every impression to an affordability decile (1-10) based on probabilistic modeling of purchasing power and category fit.
Buyers apply bid multipliers: suppress low-fit deciles, emphasize high-fit ones—while keeping net CPM neutral.
Affordability and conversion likelihood shift with seasonality, macro conditions, pricing, and product mix. AffordX is built as a continuously refreshed index so deciles remain current over time.
Practical impact: traders avoid "stale segments" and don't need to rebuild logic each quarter.
Premium or high-ticket products (furniture, travel, luxury goods) looking to reduce wasted impressions.
Teams managing portfolios of clients who need a plug-and-play affordability layer without custom builds.
Advertisers focused on conversion efficiency who've maxed out standard DSP optimization signals.
30-day suppression-first test with one campaign. Control vs. AffordX. Clear win/loss criteria.
No long onboarding, no data contracts, no heavy lift—just results.
Usage-based: percentage of media spend (typically 2-5%) or flat licensing for high-volume buyers.
Pilot pricing available to reduce barrier to trial.