Stop wasting impressions on audiences who can't afford your product. AffordX helps you optimize ad relevance without complex algorithms or long-term contracts.
Designed for relevance optimization and suppression. Not income targeting. Not credit scoring. Not eligibility decisions.
The AffordX index is continuously refreshed so deciles remain current as markets, seasonality, and consumer behavior change.
No data science team required. No bespoke modeling. Use category presets and apply the decile bid layer in minutes.
Start with a suppression-only pilot. Avoid heavyweight, multi-month data agreements and complex onboarding.
Outputs deciles + net-CPM-neutral bid multipliers. Clear actions: suppress, de-emphasize, neutral, emphasize.
Pilot without creative changes or channel shifts. If it doesn't work, you learn exactly where waste lives.
If you're selling a $50K car or a $5K vacation package, you're likely wasting 20-40% of your impressions on people who can't afford it—no matter how good your targeting is.
AffordX adds an affordability layer to filter out structural waste.
No data science team required. No bespoke modeling. Use category presets, generate a plan, and deploy in your DSP—all in under an hour.
Start with a 30-day pilot to see conversion lift without creative changes or channel shifts.
Premium and luxury vehicles. Suppress low-fit deciles, emphasize high-fit ones. See 20-30% lift in test-drive bookings.
High-ticket vacation packages, luxury hotels, cruises. Apply affordability guardrails to improve booking conversion.
Furniture, home goods, luxury fashion. Shift impression distribution toward likely converters without inflating CPM.
High-consideration products ($1K+). Use affordability targeting to reduce waste and improve conversion efficiency.
Premium banking products, wealth management—not for creditworthiness or eligibility decisions.
Professional certifications, executive programs. Align spend with audiences who can afford the tuition.
Suppressed deciles 1-3, emphasized 8-10. Saw 25% lift in test-drive bookings with no change in media spend.
Key insight: Suppression alone drove most of the lift—emphasis was incremental.
Applied AffordX to a $4K+ vacation package campaign. 18% increase in booking conversion rate, flat CPM.
Key insight: They were already reaching engaged users—just needed to filter out those who couldn't afford it.
Start with a 30-day suppression-first pilot. No long-term contract, no creative changes—just a clean test to see if affordability targeting improves your conversion efficiency.
Typical pricing: 2-5% of media spend, depending on volume. Pilot pricing available to reduce barrier to trial.
No long-term contract required for pilot—start with 30 days and see results.
No heavyweight onboarding: Generate a plan, apply bid multipliers, measure results—all in under a week.