Stop wasting impressions on audiences that can't afford your product. AffordX helps you optimize ad relevance without complex algorithms or long-term contracts.
Designed for relevance optimization and suppression. Not income targeting. Not credit scoring. Not eligibility decisions.
The AffordX index is continuously refreshed so deciles remain current as markets, seasonality, and consumer behavior change.
No data science team required. No bespoke modeling. Use category presets and apply the decile bid layer in minutes.
Start with a suppression-only pilot. Avoid heavyweight, multi-month data agreements and complex onboarding.
Outputs deciles + net-CPM-neutral bid multipliers. Clear actions: suppress, de-emphasize, neutral, emphasize.
Pilot without creative changes or channel shifts. If it doesn't work, you learn exactly where waste lives.
Select from presets (auto, luxury, travel, premium goods) or customize your affordability thresholds.
AffordX generates a CPM-neutral bid layer with clear actions for each affordability decile.
Deploy in your DSP, run a control test, and see conversion lift with the same or lower media spend.
Brands with premium or high-consideration products who need to shift impression distribution toward likely converters.
For brands →Teams managing multiple clients who need a standardized affordability layer without custom data science.
For agencies →No long-term commitment. No creative changes. Just a clean, controlled test to see if affordability targeting improves your conversion efficiency.